I'm actually rather proud of myself for sticking to my plan of only buying two of these Villains Month books, but then again none of the other books even remotely enticed me (well, actually I was a little curious about the Lobo one, until I saw a preview and then realized I didn't give a shit about the character, the story, or the universe it was taking place in. I was only interested in the controversy, which I'm now thinking is just another part of DC's marketing plan. Do something to upset people, make an even bigger stink out of it by prentending there's nothing to make a stink out of, and pray that the hype will bring new [always temporary] readers to the book). The only books I bought were connected to my narrowing list of regular DC monthlies, and futher whittled down to those that had the series creative team involved (see 365 #247 for the other).
First Born is actually a worthy and necessary aside to the ongoing Wonder Woman monthly saga. Azzarello takes full advantage of this Villains Month opportunity to present First Born's origin and pained history, as well as set up some elements for the future and even tease the book's end game a little. I'm guessing that it's one of the few - perhaps only - Villains Month books that would actually be presented even if there was no Villains Month to spur it on.
By the by, the cover has nothing to do with the book... just another excuse to show WW all trussed up.