DC had a very, very short lived ad campaign in the mid-1990s where they decked out real people/male models in costumes to promote their new series'
The Ray and
Damage. I'm not sure why they didn't do more of them, because as a teenager, I thought they were the coolest thing, and 15 years later, I still think they're pretty awesome. Something about them sparks the imagination, like teasing that superheroes are real, or that live-action versions of all super-heroes are possible. But ultimately these were the first and last images we saw in the campaign. I would love to know more about the process DC went through to make these ads and their marketing department's thoughts on the success (and/or failure) of them.
(sorry for the image quality, I don't have a scanner, so I took photos instead)
Looking at that Damage ad though, something struck me as... familiar...
No, not just the fact that I knew these ads from before, but ... there was something... smarmy... about that Damage... you know, dick-ish
hmm...
GAH! BLAGO!
Damage is notorious ex-Illinois governor/jagoff Milorad "Rod" Blagojevich.
Okay, not really, but the resemblance is uncanny.
3 comments:
I vaguely remember Priest talking about the creation of Ray ad on the letter page in the first few issues of the Ray. I'll have to dig out those issues and check, though...
I didn't have the same thought about Blogo but yeah, the first thing I noticed was how awful hair was in the 90's.
Hair gel was a bit of the enemy back then.
I always wanted a real Ray jacket done in leather.
Post a Comment