DC had a very, very short lived ad campaign in the mid-1990s where they decked out real people/male models in costumes to promote their new series' The Ray and Damage. I'm not sure why they didn't do more of them, because as a teenager, I thought they were the coolest thing, and 15 years later, I still think they're pretty awesome. Something about them sparks the imagination, like teasing that superheroes are real, or that live-action versions of all super-heroes are possible. But ultimately these were the first and last images we saw in the campaign. I would love to know more about the process DC went through to make these ads and their marketing department's thoughts on the success (and/or failure) of them.
(sorry for the image quality, I don't have a scanner, so I took photos instead)
Looking at that Damage ad though, something struck me as... familiar...
No, not just the fact that I knew these ads from before, but ... there was something... smarmy... about that Damage... you know, dick-ish
Damage is notorious ex-Illinois governor/jagoff Milorad "Rod" Blagojevich.
Okay, not really, but the resemblance is uncanny.